A National Bestseller!

Canadas Only Full-Time Political Campaign Manager 50 Campaigns in 45 Years with 30 Victories
John Laschinger opens the doors to the backrooms and war rooms of the political campaigns he has run, providing lessons for aspiring campaign managers, and exposing what really happens behind the scenes.

John Laschinger is a professional campaign manager who goes wherever there are elections or leadership contests. He has been involved with fifty leadership and general election campaigns across Canada and internationally.

Geoffrey Stevens is one of Canadas most experienced political analysts. He was theGlobe and Mails Ottawa columnist and the managing editor of both theGlobe andMacleans magazine. He teaches political science at Wilfrid Laurier University and the University of Guelph.

DRAFT

Foreword by Peter MansbridgeAcknowledgementsIntroductionChapter 1: The Desire for ChangeChapter 2: Managing ExpectationsChapter 3: Preparing the CandidateChapter 4: Preparing a Female CandidateChapter 5: The Impact of OrganizationChapter 6: How Research Can Map the Route to VictoryChapter 7: The Role of Vision, Values, and PoliciesChapter 8: The War RoomChapter 9: The Power of Social MediaChapter 10: Negative AdvertisingChapter 11: The Influence of Money in PoliticsChapter 12: The Importance of Party DisciplineChapter 13: Kyrgyzstan A Western Campaign in a New DemocracyChapter 14: Observations and ReflectionsAppendix: John Laschinger's Fifty CampaignsIndex